Adidas had been a fashion brand for many years now and is still going strong with today’s youth market booming when it comes to sportswear. Adidas was registered in 1949 by “Adolf Dassler” after a family fall out at the “Gebrüder Dassler Schuhfabrik” company between him and his older brother “Rudolf Dassler”. Rudolf had earlier established Puma as his base company, which quickly became the business rival of Adidas back in the day but these days Adidas have taken the lead, but now Adidas have Nike to contend with as they are up and coming into fame. The clothing/product range from Adidas today is huge you can pretty buy anything from a cup to a very nice pair of trainers. Personally I love their tracksuits and casual trainers the Nike Air Max are definitely better for exercise if that’s your thing, or even just day to day comfortable wear.
These days Adidas have their logos everywhere all over famous Football teams Football kits, Cricket kits, Golf clubs/wear, Tennis, adverts on TV, billboards around the streets I mean literally everywhere. It is a game of subliminal messages to Adidas and its working I find 85% of their Clothing/Product nice, fresh, clean and most important of all comfortable I mean really comfortable. They are at the top of the sportswear price range thought so keeping up with the fashion and looking good does cost, but then it is very well made product with top quality materials so in the end it does look good and last a lot longer than other brands. The truth is Adidas has been around for a long time and is going to be around with their fresh designs for many years to come, and that’s something I am more than happy about.